Pinisi Ship as Indonesia's Official Logo at Hannover Messe 2023: Introducing Sustainable Development

Indonesia was selected as a partner country for the Hannover Messe 2023, one of the world's largest industrial technology exhibitions, held in Hannover, Germany. This selection reflects Indonesia's growing status as a significant player in the global economy and its commitment to technological innovation and development. Focusing on digitization and automation of industrial processes, Indonesia will have the opportunity to showcase its technological advancements and industrial capabilities to a global audience. For Indonesia, this presents an opportunity to attract foreign investment, build new business partnerships, and showcase its cultural diversity and rich natural resources worldwide. This will undoubtedly encourage the involvement of industry players during the Hannover Messe later. It affects international trade, investment, and industry and touches on the dimensions of sustainable development or sustainability development.

In line with the implementation of the Making Indonesia 4.0 initiative, Indonesia will introduce sustainable development in the form of the development of Industrial Areas, Economic Zones, and the State Capital (IKN). The official logo of the Indonesia Partner Country is the pinisi ship. As is well known, the logo was inspired by the Pinisi ship technology, which is the pride of Indonesia and has been officially designated as an Intangible Cultural Heritage by UNESCO. Phinisi ships are also known as sea transportation that connects trade through island traffic in Indonesia. Infinite Journey also has the tagline '‘having no limits or boundaries in time, space, extent, or magnitude'. This tagline reflects the spirit of optimism and broad future potential, where Indonesia's Journey towards the future is not limited by anything so that Indonesia can strengthen its industrial structure and open new horizons for the manufacturing sector. At the Hannover Messe event, Indonesia will present 157 co-exhibitors and more than 1,000 companies attending through the Hannover Messe representative association to showcase Indonesia's technological capabilities.