Opportunities and Challenges for the Indonesian Industry at the Hannover Messe 2023

Opportunities and Challenges for the Indonesian Industry at the Hannover Messe 2023

Jakarta (05/04) – At the Hannover Messe 2023 event, not only is Indonesia the first country in ASEAN to become an Official Partner Country, but it also supports national branding efforts for Indonesia's position as a new world economic power and global manufacturing player. This aligns with the Making Indonesia 4.0 strategy initiative launched by President Joko Widodo to answer the challenges of the 4th industrial revolution.


 "This is not the first time Indonesia has become the Official Country Partner of Hannover Messe, after previously in 1995, then in 2021 which was done digitally, and in 2023 as the third opportunity. It is a pride for Indonesia to be the only country that has been appointed up to three times to become the Official Partner of the Hannover Messe Country, this shows the trust of the German government and the importance of Indonesia in the eyes of the world, especially in its rapid economic development."


This was stated by the Director for Access to Industrial Resources and International Promotion, Ministry of Industry, Iken Retnowulan, at a talk show in the framework of Indonesia as the Official Country Partner of the Hannover Messe 2023 with the theme "Opportunities and Challenges for Indonesian Industry at the Hannover Messe 2023", Wednesday (5/4/2023) ), Wednesday (5/4/2023). ).

On that occasion, Iken explained that the main goals to be achieved in the mission as Official Partner Country Hannover Messe 2023 were to show that Indonesia was ready to implement Industry 4.0, increase bilateral cooperation with Germany and enter the global supply chain network, provide evidence that Indonesia's development had hidden sustainable development. , and promoting Indonesia as an investment destination country with all the ease of business licensing that will be given to investors.

Iken added that the industry's success in Indonesia that will be highlighted would be devoted to the advantages of technology adopted and used by the co-exhibitors.

The important message is that Indonesia has become an industrial country with industrial and technological developments equal to developed countries. A total of 157 co-exhibitors will participate in the Indonesian Pavilion at the Hannover Messe Fairground consisting of industry players, including startup industries, associations, industrial areas, special economic zones, educational institutions and the State Capital (IKN).