Hannover Messe 2023 Opportunity for Indonesia to Attract Investment and Showcase Industry 4.0

Hannover Messe 2023 Opportunity for Indonesia to Attract Investment and Showcase Industry 4.0

After signing the participation contract for Indonesia as the Official Partner Country of Hannover Messe 2023 by the Minister of Industry and the Chairman of the Managing Board of Deutsche Messe AG on December 6, 2021, Indonesia is now focusing on preparing for the world's largest industrial technology exhibition, which will take place from April 17 to 21, 2023, in Hannover, Germany.


Several countries have previously become the Official Partner Country of Hannover Messe, including the United States, France, China, Japan, India, Mexico, and Sweden. "Indonesia should be proud to be the first ASEAN country to become an official partner country at the event," said the Director-General of International Industrial Access, Eko SA Cahyanto, representing the Minister of Industry at the Hannover Messe 2023 Press Conference in Jakarta on Tuesday (12/6).


Eko stated that Indonesia sees its participation as the Official Partner Country of Hannover Messe 2023 not only as a branding opportunity but also as a way to boost Indonesia's manufacturing capabilities and digital infrastructure development. "It is also to expand and establish partnerships for industry players, particularly in Industry 4.0 technology," said Eko.


At Hannover Messe 2023, Indonesia will showcase the latest technology and industrial investment opportunities, as well as organizing various activities related to Industry 4.0, business summits, and conferences at the Indonesian Pavilion on the Hannover Messe Fairground. In addition to the industrial sector, the Industrial Estate and Special Economic Zone with an industrial theme and the development concept of the State Capital City will also be featured at the prestigious event.


"Indonesia's participation as the Partner Country of Hannover Messe 2023 is in line with the implementation of the Making Indonesia 4.0 roadmap initiated by President Joko Widodo in 2018," he said. Moreover, this participation is a strategic step in addressing the challenges and opportunities of Industry 4.0 and a significant potential for Indonesia to establish Industry 4.0 partnerships.


Secretary of the Coordinating Ministry for Economic Affairs, Susiwijono Moegiarso, stated that Hannover Messe 2023 is important for Indonesia to showcase the country's industrial and technological aspects and once again become a showcase for various achievements and strengths in the industrial sector, as well as efforts to revive the manufacturing sector's economy.


According to Susiwijono, amid the ongoing pandemic and various other global challenges, Indonesia has gained appreciation from almost all countries in its role in the international community, including during the G20 Presidency in 2022, which has just ended. "Therefore, we need to optimize the real benefits of all the agendas at Hannover Messe 2023. We believe this event can drive Indonesia's position, especially in various international forums," he explained.


Director of Partner Country and International Relations of Deutsche Messe AG, Marco Siebert, who was present at the event, expressed his pride in welcoming Indonesia as the Official Partner Country of Hannover Messe 2023. The exhibition that they manage is a global technology platform with visitors from all over the world and is followed by more than 90 countries.

Marco said, Hannover Messe 2023 is an opportunity for its partner countries to become the focus of the world and maximize attention among the global industrial sector. In addition, it also provides opportunities for the community to become part of the industrial environment and ecosystem, including to collaborate and improve leadership.


According to him, Indonesia has various advantages in developing digital technology, such as economic growth, educated young people, and the growth of start-ups. "At the Hannover Messe, Indonesia's presence is also able to fill all sectors, including start-ups, R&D, energy

solutions, engineer parts & solutions, process & industrial automation, digitalization, as well as skill development," explained Siebert.


Previously, Indonesia was the Country Partner of the Hannover Messe in 1995 and 2021. The 2021 event is a follow-up to the cancellation of the 2020 Hannover Messe due to the COVID-19 pandemic, which is also the first event to hold the Hannover Messe digitally (Hannover Messe: Digital Edition).